Maximize Birthday Parties and Events at your Climbing Gym with Marketing Automation
Unlock a Powerful Revenue Stream
If you run a climbing gym, you already know your walls aren't just for training sessions and memberships, they're also the perfect setting for unforgettable celebrations. From kids’ birthday parties to corporate team-building events, climbing gyms offer something that few venues can: fun, physical activity, and a unique group experience.
But here’s the real opportunity: events and birthday parties aren’t just great community builders. They can be serious revenue drivers.
That’s why it’s time to ask: are you fully tapping into this potential?
The Untapped Power of Parties
Climbing gyms are naturally well-positioned for events. They’re active, safe, inclusive, and—most importantly—fun. Whether you’re welcoming families who’ve never touched a climbing hold or long-time members looking for a fresh way to celebrate, events offer more than just a few hours of wall time. They’re a gateway to memberships, retail purchases, recurring bookings, and community engagement.
But here’s the challenge: these opportunities don’t scale on word of mouth alone. You need a system in place to not only promote events but to drive consistent interest and bookings.
That’s where Approach Journeys comes in.
Meet Approach Journeys: Automated Marketing That Actually Works
Approach Journeys is marketing automation engine integrated to the Approach platform. It tracks member behavior and creates messaging workflows tailored to that customer’s lifecycle, interests, and interactions with your gym.
And yes, that includes event-specific automations like birthdays and group bookings.
These aren’t just one-size-fits-all email blasts and SMS notifications. We’ve built intelligent, milestone-based campaigns that send the right message to the right person at the right time all automatically.
Let’s look at some of the most impactful Journeys we’ve built for event growth:
🎈 Journey #19 – Birthday Campaign: "Book Your Next Birthday With Us"
This campaign is designed for parents or guardians of young climbers, targeting them with reminders and incentives to book a birthday party at your gym. The automation triggers based on previous bookings or member profile data, and it sends out a compelling email series leading up to the child’s birthday.
Instead of relying on someone to remember how much fun their kid had last year, you’re proactively putting the idea (and the booking link) in front of them—weeks or even months in advance.
🧗 Journey #5 – Birthday Party Reminder
Journey #5 targets your existing database, sending them a reminder that your gym is a perfect place to celebrate with their crew, with a private session, or even just a climbing day pass with friends.
It’s a low-effort, high-impact way to drive revenue from a touchpoint that already has emotional resonance.
📩 Journey #25 – Event Reminder & Follow-Up
Your work doesn’t stop once the party is booked, and neither does ours. Journey #25 helps you deliver a professional, polished experience around events with automated reminders before the scheduled date and thoughtful follow-ups after.
You’ll reinforce the value of your gym, reduce no-shows, and create natural opportunities to invite guests back, whether it’s with a thank-you message, a promo code, or a membership offer. This journey helps you turn one-time guests into returning customers.
Real Results, Zero Manual Effort
The beauty of these campaigns? Once they’re turned on, they just work.
You don’t need a marketing degree to send professional, timely, and on-brand messages. Our templates are designed for climbing gyms and include everything from subject lines to calls to action. And if you want to customize them further—go for it. It’s your voice, amplified by our automation.
Why This Matters for Your Gym
In an industry where margins can be tight, recurring events like birthday parties represent a predictable and scalable revenue stream—especially when they’re marketed proactively.
With Approach Journeys, you're no longer hoping someone remembers to ask about birthday party availability. You're staying one step ahead, nurturing that interest, and converting it into real bookings, automatically.
Start Growing Your Event Revenue Automatically
If your gym hosts birthday parties or group events, or if you’ve thought about it but haven’t had the bandwidth to promote them, Approach Journeys can be your marketing team in a box.
Let’s turn birthdays into bookings, and events into ongoing revenue streams.
