Resources

We don't just want to build software - we want to build up the climbing industry by being a growth partner to climbing communities worldwide.


Explore resources and tools designed to support you, your staff, and your members.


If you want to learn more about anything you see here - just connect with us below.

Schedule a Discovery Call

Case Studies

Discover the experiences of gym owners and managers who use Approach to run their business.


Learn about the issues they faced and the way that our technology and support were able to transform their operations.

A man is climbing up a climbing wall in a gym.

Guides & eBooks

Download content pieces we've created across a range of themes all designed to provide helpful suggestions, real world applications, and dives into various topics.

Two girls are climbing a rope in a gym.

A Guide to Using Loyalty Points

GET YOUR COPY
A woman is sitting in front of a climbing wall looking at her phone.

Owning Your Online Presence

GET YOUR COPY
A group of people are standing in front of a climbing wall.

Listening to the Voice of the Customer

GET YOUR COPY

A Guide to Using Loyalty Points

GET YOUR COPY

Owning Your Online Presence

GET YOUR COPY

Blog

March 25, 2025
At Approach, we’re always striving to elevate the climbing gym experience, and that means staying connected to the vibrant climbing community. One of the most exciting events of the year is right around the corner—the Climbing Wall Association (CWA) Summit in Salt Lake City, UT! As a gym management software specifically designed for climbing gyms, we’re thrilled to be a part of this amazing event, and we can’t wait to share why we’re so excited about it! What is the CWA Summit? For those who may not be familiar, the CWA Summit is the premier gathering for climbing gym owners, operators, and enthusiasts from across the country. It’s a place to learn, network, and dive deep into the latest trends in the climbing industry. The event brings together the best minds in climbing, offering educational sessions, workshops, and opportunities to collaborate. Whether you’re a climbing gym veteran or just getting started, the Summit is the perfect place to gain new insights, discover innovative products, and build relationships with others in the community. Why We’re Excited to Attend At Approach, we’ve always been passionate about supporting climbing gyms with tools that help them thrive. That’s why the CWA Summit is such an exciting opportunity for us to connect with industry leaders, gym owners, and passionate climbers who are dedicated to making the climbing experience even better. Here’s why we’re especially excited about the Summit: 1. Building Stronger Connections with Climbing Gym Operators As a gym management software designed specifically for climbing gyms, we understand the unique challenges that gym owners face. From member management and class scheduling to inventory control and point-of-sale systems, running a climbing gym requires a lot of moving parts. The CWA Summit gives us a chance to connect directly with gym operators, listen to their needs, and understand how we can continue to improve our platform to make their operations run more smoothly. 2. Learning from Industry Leaders The Summit is packed with workshops, seminars, and presentations from some of the brightest minds in the climbing world. As a company that’s committed to providing the best solutions for climbing gyms, we’re eager to learn about the latest trends, best practices, and cutting-edge technologies that can benefit our users. From operational tips to insights on creating better climbing experiences, we know that the Summit will be full of valuable takeaways that we can bring back to the Approach platform. 3. Supporting the Growth of Climbing Gyms At Approach, we’re all about helping climbing gyms grow and succeed. Whether it’s streamlining operations, improving customer experiences, or providing tools for better data analysis, we’re dedicated to supporting the climbing community. The Summit is an excellent opportunity for us to share our vision, demonstrate how our software can support gym growth, and learn how we can continue to help gyms thrive in this ever-evolving industry. 4. Connecting with Like-Minded Professionals The climbing world is full of passionate, innovative individuals, and the CWA Summit is the perfect place to meet and collaborate with them. It’s not just about business—it’s about building relationships and sharing a love for the sport of climbing. We’re looking forward to meeting new people, catching up with old friends, and engaging in conversations that will inspire us to continue pushing the boundaries of what we can do for climbing gyms. Join Us at the CWA Summit! If you’re attending the CWA Summit in Salt Lake City, we’d love to meet up! Whether you’re an existing customer or just curious about how Approach can streamline your climbing gym’s operations, our team will be there and ready to chat. Stop by our booth or set up a time to meet — we’re excited to connect, learn, and grow together! We’ll also be offering some exclusive insights and demos of Approach, so you can see firsthand how our gym management software can help you improve your operations, increase member engagement, and support the growth of your climbing gym. See You in Salt Lake City! We’re counting down the days until the CWA Summit and can’t wait to see you there! This event is a chance to come together as a community, celebrate the growth of climbing gyms, and learn from one another. Let’s make the most of this incredible opportunity to connect, share, and continue to push the sport and the climbing gym industry forward. Stay tuned for more updates as the Summit approaches. We can’t wait to see you there!
A green climbing wall with foam cubes in front of it.
March 5, 2025
Approach attended the 2025 Indoor Climbing Expo to connect with gyms and support growth across the industry. Read the blog for key takeaways and insights!
Person rock climbing at outdoor gym
September 4, 2024
Discover proven strategies for client acquisition in climbing gyms. Read the blog for practical tips to attract and retain more members!
A person wearing headphones is holding a cell phone in their hands.
November 11, 2023
Learn how to improve your climbing gym’s online reputation with practical tips to boost visibility and trust. Read the blog to strengthen your presence!
A man is climbing up a rock wall.
By Andrew Potter | Founder October 7, 2023
Approach rolled out powerful new features to support climbing gym growth and efficiency. Read the blog to find out how they can help your gym!
A man and a woman are standing next to a climbing wall.
By Andrew Potter | Founder September 2, 2023
Weekly memberships can boost revenue and retention for climbing gyms. Read the blog to learn why this flexible option might be a smart addition!
A man is climbing a climbing wall in a gym.
June 23, 2023
Approach unveils new features inspired by the CWA Summit to help gyms grow and operate smarter. Read the blog to discover Approach’s new feature release!

Ready to See Approach in Action?


Discover an innovative approach to climbing gym software and take your business to new heights. Request a demo today and experience the difference!

GET A DEMO