Deliver Powerful Customer Experiences with Approach Journeys

#1 Convert Day Pass to Member

After someone purchases a day pass, they may want to become a member. After a few days, an email will be sent with a membership offer. If they haven’t become a member after a specified period of time, the offer email will repeat up to 5 times.

#2 Booking Reminder

When a customer has booked a class, a reminder email will be sent on the day of the event.

#3 First Time Visitors

When a customer purchases a day pass, they will receive follow up emails asking about their visit and presenting them additional pass offers.

#4 Welcome New Members

When a customer purchases a membership, they will receive content-specific welcome messages and program updates.

#5 Birthday Party Advertisement

A month before the a guests birthday (under the age of 12), an email is sent to their parents offering a private booking for their birthday party. After 2 weeks, a followup will be sent with another offer.

#6 Membership About to Expire

Before the expiration of a membership, the customer will receive an email reminding them to visit and use their remaining time, as well as offering a membership renewal. If they haven’t renewed after 10 days, an additional email will be sent.

#7 Birthday Gift

Send an email offering a free day pass or other product on the customer’s birthday.

#8 Cancelled Membership

Triggers after the cancellation of a membership. We send one email on the day of the cancellation and one week later, after checking if they are a member again or not, we send another email.

#9 Event Follow Up

After a guest attends a class or event, follow up emails are sent to encourage them to return again.

#10 Punch Card Reminder

When a 10-punch-pass approaches its expiration or reaches 3 remaining visits on the pass, send an email reminder.

#11 Inactive Members

If a member has not visited the gym or made a purchase in a few months, send them an email with a special offer.

#12 Inactive Customers

Reach out to customers (who are not members) who haven't made a purchase or visited the gym in a few months.

#13 New Customer Who Hasn't Visited Yet

If a guest signs up for a membership, but has not yet visited the gym, an email is sent to remind them and invite them for a visit.

#14 Certification About to Expire

Find who has a certification expiring in the following days and send them a notice.

#15 First Visit Offer

Give new visitors a gift or promotional offer after their first visit.

#16 Reward on 100th Visit

Surprise your customers with a gift on their 100th visit.

#17 Membership Retention

Identify memberships without a recent check-in for the last 10 days who are approaching a bill date and incentivize them to use their membership before they get charged again.

#18 Summer Camp Sign-Up

Email the parents of all kids under 16 to invite them to enroll in camp. Separate workflows with unique calls-to-action can be created for new vs. returning camp customers.

#19 Birthday Party Conversion

Contact parents before their child's upcoming birthday to invite them to plan a party at the gym. This is an enhanced version of Journey #5 and allows you to segment customers according to their responsiveness to marketing.

#20 Unpaid Membership

Alert your customers with an unpaid membership status and when their billing doesn't process.

#21 Monthly Renewal

Remind your active monthly members about their billing.

#22 Unused Guest Pass Reminder

Remind your customers about remaining guest passes before the billing period ends.

#23 Chat Summary

Boost your chat communications from the Approach portal by sending your customers an email with any updates from your conversation.

#24 Recurring Pass User to Membership

Identify and convert customers that have purchased passes two or three times within a month.

#25 Event Reminder/Follow-Up

Combine Journeys #2 and #9 for a comprehensive email communication campaign both pre and post events.

#26 Aging Out Youth Members

Group and notify youth members when it's time to move to an adult membership.

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